Professional Summary
Senior Design Strategist with 15+ years of proven success translating complex business objectives into high-impact design solutions for marketing, advertising, and branding. Expert at driving brand recognition consistency. Proven ability to lead design teams, manage complex design systems and projects, and achieve measurable business 
results across print, digital, UX/UI, and AI-enabled platforms.

Experience
COIT Cleaning and Restoration, Burlingame, CA / Senior Graphic Designer / Nov 2016 - May 2025
• Spearheaded complete brand refresh and identity update, resulting in a quantifiable 2% improvement in brand recognition and overall
market visibility.
• Led standardization of corporate design system by building modular, brand-aligned templates, boosting cross-franchise marketing
participation by 8% and ensuring brand consistency across corporate divisions.
• Drove customer engagement by 3% through development and execution of multiple high-impact print and digital advertising
campaigns and marketing collateral.
• Designed compelling UX/UI elements and infographics for web, email, and social media, directly supporting lead generation campaigns.
• Collaborated cross-functionally to refine design and brand strategies, ensuring alignment with overarching business growth goals.
• Directed creative for social media campaigns and brand storytelling initiatives, resulting in a 4% improvement in lead generation.

Peninsula JCC, Foster City, CA / Senior Graphic Designer / Nov 2004 - July 2016
• Led and executed comprehensive print and digital marketing and advertising campaigns, directly increasing membership acquisition
and retention for the organization.
• Mentored junior designers, conducting weekly review and feedback sessions that led to higher quality design output and team morale.
• Improved project management efficiency and client satisfaction by implementing processes for project requests and design iteration.
• Authored and edited copy to support a unified brand voice across materials, boosting member engagement and overall satisfaction.

Agencies and Clients
Freelance Graphic Designer and Production Artist, San Rafael, CA / April 1997 - Nov 2004
• Successfully managed high-profile projects and design iterations for agencies and direct clients, including Carlson Marketing Group,
NBC, and Century Theaters.
• Collaborated effectively with cross-functional teams to ensure design deliverables precisely met complex client and agency
specifications.
• Oversaw final file preparation, packaging for print production, and quality assurance to guarantee strict adherence to production
guidelines and deadlines.

Skills
Design and Technical Mastery
• Figma, AI Tools, Adobe Creative Cloud Suite (InDesign, Photoshop, Illustrator)
• Design Systems and Modular Templates
• Digital Design, UI/UX Elements, Website/Email Layout, Environmental and Event Signage, Packaging

Creative and Art Direction
• Branding, Identity, Visual Storytelling
• Typography, Color Theory, Design Principles, Logo Design
• Content Writing, Editing, Proofreading, Strategic Planning

Marketing and Advertising
• Digital Marketing and Display Ads, Social Media Marketing, Email Campaigns, Direct Mail
• Translating Business Goals into Visual Solutions
Leadership and Project Management
• Mentoring, Educating, Team Collaboration, Effective Project Management, Quality Assurance
• Highly Detail-Attentive, Problem-Solving, Efficient Time Management, Facilitating Iteration/Improvements

Education
Bachelor of Arts Degree, Film & Design
The New School/Parsons School of Design
New York, NY